* Some of the Amazon apps have cool features that are lacking on the Kindle Fire (e.g. * You can still install the Amazon appstore if you really want to. * You don't have to pay extra to get rid of ads on your lock screen (they're never there in the first place). Eye comfort looks more normal than blue shade but seems to work better for me, personally. * The eye comfort and bed-time modes (with grayscale on) make the screen even easier on the eyes. * The screen is supposed to filter harmless light out * Even with the brighter screen, it's a lot easier on my eyes (I'm very light-sensitive) * The screen is very visible and gets really bright (I usually keep the brightness down pretty low) * Runs all the Church's Android apps that I've tried (Member Tools, Gospel Living, FamilySearch Tree, Gospel Library, etc.) For Kindle Fire users who have been looking for a comparably affordable Android tablet with a legal installation of Google Play, I recommend checking out the Vastking KingPad SA10, and getting a bluetooth keyboard to go with it (ideally one with a slot to hold up the keyboard).